For a business to be profitable and sustain in this highly competitive world, advertising and marketing play a very vital role. Building brand awareness and recognition and putting your business out to your target audience to bring in more sales can be a tough task. Marketing is an art and science. It is all about how you reach your target audience and how effective your marketing channel and approach is at turning a potential customer into a brand-loyal returning customer.
With so many marketing options to choose from, why is Search Engine Optimisation is such a favourite among businesses? What is it about SEO marketing that attracts established as well as new brands? How is SEO marketing more cost-effective than traditional marketing?
Reach Your Target Audience
SEO marketing ensures that you reach your target audience. While other forms of marketing can be broad and unfocused—often leading to loss of potential customers because the marketing channel used is not reaching the target audience—SEO can be laser-focused to reach specific age groups or types of people. Using keywords and hashtags, you can ensure that your product or service is visible to people that it was intended for. Doing this means that your marketing budget can be very reasonable as you are not spending to reach everyone out there.
The Internet Generation
Research suggests that almost 80% of people do an online search before buying a product or opting for a service. Today consumers rely heavily on the Internet for their buying needs. From reading reviews and feedback to searching for information on products, they use the Internet to do a lot of their research and make their purchase decisions. SEO is a great way to tap into this huge market. Having a solid online presence instils trust in your potential customers. Why waste money on traditional marketing when you know that SEO is more effective?
SEO strategies have tenure, which means that your marketing expense can be stretched over an extended period. This cuts down drastically on marketing budgets. While building an effective SEO marketing strategy can take a while, once it’s in place, you can reap the benefits for a long time. All you need to do is tweak and update your content now and then to keep up with changing search engine algorithms and market demands. Long-term profits are the end goal for most businesses, and SEO marketing offers just that. Sure, you can probably get a quick boost in sales through pay-per-click advertising, but is it a sustainable strategy? Remember that such marketing methods require you to invest money in the hopes that you will get clicks that turn into the conversion. But with SEO, as long as your content is good and you offer something that your target audience wants, you can be assured that your efforts will show results.
Track and Evaluate Performance with Analytics
With most marketing methods, measuring the results becomes difficult. How do you find out whether the marketing campaign that you spent thousands of dollars on was useful? With SEO marketing, this is not a problem. With the use of free analytical tools, you can easily track and evaluate the results of your marketing. At any point, if you feel that you are not achieving the desired results, you can adjust your SEO campaign to suit your needs and to reflect better results hopefully.
Not only our traditional marketing methods super-expensive, but they are also often short-lived. But with SEO marketing, your website can act as your 24/7 sales person. Be it during holidays or at midnight, your site will be available to potential customers 365 days a year, 24/7. Being so accessible is a great way to bring in more customers. Convenience plays a huge role in today’s customer experience. So how accessible you are and how easy it is to get product information and other details about your business could be the difference between a lost customer and a loyal customer.
Build Your Reputation
SEO allows you to market without being overly obvious about it. Unlike print, radio or pay-per-click advertisements, marketing through SEO is subtle and so can be more efficient. Customers these days tend to be put off by overly aggressive marketing. So, providing them with useful and organic content but allowing them to make the final decision without being too pushy is an excellent way to reach potential customers. When your website offers good content, users are more likely to respond positively to your brand. This, in turn, can convert into a long-term buyer-customer relationship.
Seal The Deal
When a user does a Google search, he/she is likely to click on one of the top ranked websites. And if the site offers what they want, there is a very high chance that they will make an immediate purchase. So, ensuring that your site ranks high on Google can help you pull in more customers. The Internet era is all about instant gratification and quick response time. Having a good SEO marketing strategy in place will help you tremendously in making your presence on Google, and other search engines, loud.
Unless you have an enormous marketing budget, traditional marketing methods are not for you. And even if you do have a generous budget, you would do far better investing that money in SEO marketing than spending it on less-effective and less-durable marketing methods. SEO has been heralded as the most cost-effective marketing strategy available right now, and with good reason. There have been many instances where small companies went on to be leaders in their field, thanks to a strong SEO marketing strategy, to establish their online presence. If you are looking to bring in more customers, build brand awareness and recognition and, in general, grow your company, then SEO is a good place for you to start.